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Know more, be better informed and shop smarter: the food industry is discovering the square matrix of the Quick Response codes (QR codes). Using a two-dimensional code consisting of black and white fields that are printed on packages and can be scanned with a smartphone, consumers are able to directly access digitally stored product information and brand messages via the mobile internet. Consumers can even use QR codes to find out about promotions and competitions, straight from the supermarket shelf.
QR codes not only communicate product information, they are also new marketing instruments.

The battle against obesity is stronger than ever. Fingers point to a busy and sedentary lifestyle along with unhealthy convenience foods as the main cause for this. Beverage and food manufacturers have begun investing into a ‘health and convenience’ range of products answering the growing demand for healthier food and beverage options in the market - product diversification for a social cause.

A  body mass index (BMI) of ≥ 25 is defined as overweight.
A BMI of ≥ 30 is defined as obesity.
*Body Mass Index (BMI) is calculated from a person's weight and height. BMI is a fairly reliable indicator of body fat for most people.

To understand why obesity has become a topic of concern, it is important to take a look at the repercussion of being overweight on health.

Food and beverages rich in sugar has been blamed in part for rising weight-related health issues including obesity, diabetes and high-blood pressure. Closer to home, the United Arab Emirates is considered to have the second highest diabetes rate in the world, and this is growing alarmingly at 18.7 per cent a year.

Wide-spread access to the media and information online has raised awareness among consumers and driven the search for healthier alternatives. When it comes to the sweet stuff, Stevia seems to be the preferred choice as it a natural derivative and also safe for diabetics.

At SIG Combibloc Obeikan we understand how important it is for our customers to stay ahead in the highly competitive food and beverage sector. Those who do stay ahead are most often the ones who lead in terms of Product Innovation – seeing the trends, developing concepts and bringing them to life as life-style products that offer consumers a new, better, value-added beverage experience.

EXPERTISE
EXPERIENCE
TECHNOLOGY

Which is why we developed drinksplus

United National Dairy Company was established in 2003 as a joint venture between the Al Matrood Dairy, pioneers in fresh dairy farm in the Kingdom of Saudi Arabia and Al Reef Dairy Farm. Today, the company has grown to employ about 600 professionals whose expertise range from engineering to micro-biology.

Dedicated to producing quality milk, the sprawling dairy farm at UND consists of more than 13,000 cattle and employs state-of-the art milking parlours. The dairy product range includes fresh Laban, Yoghurts, Labneh & Pasteurised and UHT milk beverages.