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The award winning* drinksplus technology from SIG Combibloc is set for global success. Following the well-received market launch of the first drinksplus products in China, consumers in Russia, Saudi Arabia, Iran and Thailand are now able to experience added value in unique new premium drinks. Packaged in aseptic carton packs, real fruit pieces added to juice and milk drinks intensify the character of healthy snacks that are right in line with the current health and wellness trend.

Consumers want less rather than more, and they are not just talking about the price. When it comes to the food, natural ingredients and total transparency in terms of what goes into the recipes are becoming the ideal for today’s consumers. Fewer additives, more naturalness: the 'new freedom' is what people want. Claims such as 'free from' and 'low in' have become key selling points, targeted mainly at health-conscious consumers who select foods and drinks with care because a healthy diet is important to them, or because they need to avoid certain ingredients due to food intolerances.

Adequate hydration is a key requirement for the body's vital functions and for physical well-being. More and more often, consumers are prioritising health considerations like this when choosing what they drink – alongside the fact that the products need to taste good too. Beverages containing prebiotic fibres have the benefit of combining all the requisite criteria. They taste great, they provide hydration, and they are especially healthy because they stimulate the growth and activity of probiotic bacteria strains that are important for digestion and build up intestinal microflora.

Successful and on top form for its anniversary, combifit sets trends – new formats, many sizes and is an eye-catcher and stands out on the shelf: SIG Combibloc’s elegant, slender combifit carton pack is on top form. And in its anniversary year, combifit is still a trend-setter: what started out in 2001 as an innovation in the one-litre format with combifitPremium has been a world-wide success story since then. Now, ten years after its debut, combifit is available in a total of five different formats ranging from 150 to 1,500 ml. And this extra-ordinary format series has enough potential to be further extended in future.

Know more, be better informed and shop smarter: the food industry is discovering the square matrix of the Quick Response codes (QR codes). Using a two-dimensional code consisting of black and white fields that are printed on packages and can be scanned with a smartphone, consumers are able to directly access digitally stored product information and brand messages via the mobile internet. Consumers can even use QR codes to find out about promotions and competitions, straight from the supermarket shelf.
QR codes not only communicate product information, they are also new marketing instruments.