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At SIG Combibloc Obeikan we understand how important it is for our customers to stay ahead in the highly competitive food and beverage sector. Those who do stay ahead are most often the ones who lead in terms of Product Innovation – seeing the trends, developing concepts and bringing them to life as life-style products that offer consumers a new, better, value-added beverage experience.
EXPERTISE
EXPERIENCE
TECHNOLOGY
Which is why we developed drinksplus
For more than 25 years we have been leading the way in aseptically packaged food products with particulates. We have taken that expertise and created a category changing concept for aseptically packaged, single serve beverages.With drinksplus technology you can now add up to 10% real fruit, vegetable, cereal grains and other particulates to dairy and juice based products. And by adding particulates you add real and meaningful benefits for the consumer*.
LONG-LIFE
FLEXIBLE
IMPACTFUL
Added Value: Perfectly packaged
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The benefits of aseptic packaging are well established, providing drinks manufacturers with the opportunity to develop long-life products without the need for refrigeration or preservatives and without compromising on quality. But SIG Combibloc technology takes these benefits even further.
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Our flexible ‘sleeve system’ means you can add large size particulates (up to six millimetres in diameter), and with a 7.5 mm drinking straw you create a very special and unique experience that delivers the full intensity of texture and flavour, in one perfectly packaged beverage.
And with fully printable surfaces you can let the packaging do the talking. SIG Combibloc carton packs are perfect for communicating the added value benefits of your new product and creating real impact at the shelf.
NUTRITION
HEALTH
CONVENIENCE
Imaging the new product possibilities
It could be a health and beauty tonic, a wellness beverage, an on the-go breakfast snack or a sports recovery drink, you now have the perfect platform to enhance and differentiate your brand proposition, launch a line extension, or even create a whole new product category. With drinksplus technology we provide you the opportunity to develop new concepts that really tap into today’s key consumer trends such as health, wellness and on-the-go convenience.
And your consumers get to enjoy the experience bit by nutritious bit.
TESTED
PROVEN
SUCCESS
drinksplus in stores near you
What was a new concept 3 years ago is now a fast growing, commercial reality. Long-life drinks manufacturers,like Mengniu and Yili, China’s leading anufacturers of long-life dairy products, have installed drinksplus equipment on existing SIG Combibloc filling machines and are tasting success.
Sales figures and consumer feedback speak for themselves. With extremely high consumer repurchase rates (up to 80%) following trial, Mengniu has been quick to expand its portfolio of premium, value-added UHT diary drinks.
And in the Middle East, drinksplus inspired products are being launched in KSA and Iran, with further launches rolling out across the globe.
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Marina, an Iranian consumer products company, they targeted the lucrative youth market (12-25 yearolds) with a completely new concept.The 'SunStar' range of single serve (240ml) premium quality fruit juices in four flavours - Mango, Orange, Peach and Pineapple - using the world’s first 7.5mm diameter drinking straw. Packed with up to 10% real fruit pieces, consumers get to enjoy natural healthy convenience, choice and great taste all in a fun-to-drink package.
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Saudi Arabia’s Gulf Union, developed the 'Orignal' brand – a range of single serve, 250ml, aseptically packed juices in four flavours containing up to 10% real fruit particulates. By including real fruit pieces up to 6 millimetres in diameter, regular orange, peach, mango and pineapple flavours have been transformed into a unique drinking experience with a value-added difference consumers can feel and taste.
FAST
EASY
SOLUTIONS
The technology - simply perfect
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drinksplus equipment can be fitted quickly and easily to standard SIG Combibloc filling machines for liquid dairy and non carbonated soft drink products, in combifit and combibloc formats. Installation and set up requires limited technical adjustment and down time is kept to a minimum.Working with our technical team we will find the right solution for your product.
Let us share our experience, by adding value, bit-by-bit
With operations around the world, if you have a product concept we have the experience, technical expertise and vast range of aseptic filling and packaging solutions to turn your ideas into reality. To find out how we can help your brands get ahead and stay ahead, contact us at info.cbob@sig.biz
* A multi-centre, international consumer study, commissioned by SIG Combibloc Obeikan confirms that consumers attach significantly more value to products containing actual pieces of fruit, vegetable or cereal grains